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Derrick Collins

Economic Development Director










Tourism Development Coordinator

Lauren markets Jefferson County as the Lakeside of the Smokies, leveraging our community’s best assets: Douglas and Cherokee lakes and our close proximity to the Great Smoky Mountain National Park. She oversees recruiting group events such as the Bassmaster Elite and Open fishing tournaments, an annual Olympic-distance triathlon as well as AAU volleyball and basketball tournaments. In addition to group events, she develops multi-media marketing campaigns including public relations, advertising, media purchase and social media strategies.

Lauren works closely with the TN Department of Tourist Development on co-operative marketing opportunities, as well as with other regional tourism organizations to collaboratively promote Jefferson County, TN as an exciting vacation destination. She builds and maintains relationships with the local hospitality industry and provides marketing opportunities for these partners.  


Our Partners